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Randy Hudson
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Email: rhudson@dex.com
DEX Announces New Growth and Brand Strategy
Camarillo, CA - February 3, 2009 - DEX®, a leading supply chain solutions provider for high-tech industries, announced today at the Reverse Logistics Association conference in Las Vegas, Nevada that going forward, it will be operating under the DEX name and no longer be using Data Exchange Corporation as part of its brand strategy. Under the same ownership, DEX has added key industry executives and structured itself into four business units. This strategy will better reflect DEX’s ability to deliver optimal solutions for the technology supply chain.
“We have been in operation since 1980 and have grown significantly since our inception,” said Paul Gettings, Executive Vice President, Worldwide Sales, Marketing, and Solutions. “The DEX name symbolizes our growth from our beginnings as a high-tech repair company to a multi-faceted supply chain operation that serves the global community.”
Along with the name change, DEX is also launching its new website (www.dex.com) which focuses on the core strengths and capabilities of the company. Users now can easily navigate for a deeper understanding of the specific services and solutions provided by the four business units:
- Supply Chain Services: Providing robust aftermarket service solutions from depot repair and forward logistics to asset recovery.
- Software Solutions: Developing innovative software solutions supporting clients’ specific supply chain needs while maximizing service and reducing costs.
- Parts Procurement: Sourcing parts worldwide while delivering efficiency and optimizing service levels.
- Professional Services: Designing specialized solutions from value engineering to supply chain design, which maximizes their service investments.
“Our updated website delivers complete functionality, including detailed information about the industry and wide range of services and solutions DEX provides based on our years of experience,” said Sheldon Malchicoff, chairman and CEO.
About DEX
DEX®, founded in 1980, is in the business of delivering innovative supply chain solutions to clients by leveraging its expertise in consulting, engineering, software, systems, and operations. DEX offers four types of business services to address all aspects of supply chain management; Supply Chain Services, Software Solutions, Parts Procurement, and Professional Services. The company maintains facilities in the Western and Eastern U.S. as well as in Europe and Asia. For more information, visit www.dex.com.
DEX is a registered trademark of Data Exchange Corporation.
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